Website analytics
URX vs Umami: which website analytics?
URX spots payments from Stripe Checkout with no code and shows revenue per source, with a live map, Buying Scores and Smart Links that join each visit to the link that brought it. Umami records revenue only as event data your site sends.
Umami is open-source, cookieless website analytics you can host yourself or use in the cloud, with reports from funnels to retention.
Choose URX if
you want to see revenue per visitor, who is on your site now and which link brought each sale, free to start and $9 for 200,000 events.
Choose Umami instead if
you want to host analytics yourself, need retention and cohort reports, or want 100,000 free events a month.
Feature by feature
Checked 25 October 2026. Sources at the bottom of the page.
| Feature | URX | Umami |
|---|---|---|
| Free plan | Yes: 10,000 events a month, 2 websites, every report, 30 days of history | Yes: Hobby, 100,000 events a month, 1 website, 6 months (or host it yourself) |
| No cookie banner needed | Yes by default: visitors are recognised for a day on our servers; a first-party cookie is optional | Yes |
| Revenue per visitor and source | Pro, $9: payments from Stripe Checkout spotted with no code, or reported from your server | Revenue sent as event data from your site; no payment provider connection |
| Live map of who is on your site | Yes, free: a globe with each visitor, a live feed and a Buying Score per visitor | A realtime view with a country map and a live log |
| Visitor profiles | Yes, free: every visit, step by step, with its source and Smart Link | Sessions with each visitor's activity |
| Funnels | Pro, with what each step's visitors paid | Yes |
| Smart Links: iPhone to the App Store, Android to Google Play | Yes: Smart Links, and each visit shows the link that brought it | Short links; routing by phone not listed |
| Bring your history | Plausible and DataFast history on paid plans; Plausible's own script works on every plan | Not documented |
| Cheapest paid plan | Pro, $9 a month for 200,000 events | Pro, $20 a month for 1,000,000 events |
URX prices
- Free: 10,000 events a month, 2 websites, every report, live map, visitor profiles and Insights, 30 days. How it works
- Pro, $9 a month: 200,000 events, revenue and revenue per visitor, funnels, a year of history
- Growth, $29 a month: 1,000,000 events, 20 websites, two years, API and team seats
- Full pricing
Umami prices
- Hobby: free (100,000 events, 1 website, 6 months)
- Pro: $20 a month (1,000,000 events, 20 websites, 2 years)
- Business: $200 a month (10,000,000 events)
- Self-hosted: free, open source (MIT)
Questions
Is there a free Umami alternative?
URX website analytics is free for 10,000 events a month on 2 websites, with every report, a live map, visitor profiles and Insights, and no cookie banner needed. Revenue per visitor starts on Pro at $9 a month for 200,000 events.
Is Umami free?
Yes. Umami Cloud's Hobby plan is free for 100,000 events a month on 1 website with 6 months of data, and you can host Umami yourself for free (checked 25 October 2026).
When is Umami the better choice?
When you want to host your analytics yourself, need retention and cohort reports, or want more free events.
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Sources
Last checked 25 October 2026, on each product's own pages. "Not listed" means we didn't find it there, not that it can't be done. Prices change: check each product's own page before you buy. Spotted something out of date? Email hello@urx.si.
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