Link management
URX vs Dub: which one for your app?
App-store routing is free on URX. On Dub, iOS and Android targeting starts on Pro at $30 a month. Deep links that open your app cost $9 a month on URX Pro.
Dub is link management with QR codes, deep links, conversion tracking and an affiliate program product, for marketing and product teams.
Choose URX if
you make an app or share one, and want a free link that sends each phone to its store, with a $9 plan that opens the app.
Choose Dub instead if
you want a built-in affiliate and partner program with payouts, an open-source link platform, or custom domains on a free plan.
Feature by feature
Checked 22 October 2026. Sources at the bottom of the page.
| Feature | URX | Dub |
|---|---|---|
| Free plan | Yes: 25 Smart Links, 1,000 clicks a month, no card | Yes: 25 new links and 1,000 tracked events a month |
| One link: iPhone to the App Store, Android to Google Play | Yes, on Free | Pro, $30 a month |
| Opens your app (deep links) | Pro, $9 a month: URI-scheme deep links and Universal Links. App Links on your own domain come with Growth ($29) | Pro, $30 a month |
| Right screen after install (deferred deep links) | Pro, $9 a month | Pro, $30 a month |
| QR codes on the free plan | Yes, PNG and SVG | |
| Link-in-bio page on the free plan | Yes, 1 Bio Page | Not listed |
| Click analytics on the free plan | Yes, kept 30 days | Yes, kept 30 days |
| Past the free limit | Links keep working. Visitors see a short URX page (up to 10 seconds) until the month resets | Links keep working and events are still tracked; upgrade to see them |
| Your own domain | Growth, $29 a month | Yes, 3 on Free |
| Cheapest paid plan | Pro, $9 a month ($90 a year) | Pro, $30 a month |
URX prices
- Free: store routing, 25 Smart Links, 1,000 clicks a month, QR codes, 1 Bio Page, 30-day analytics. How Smart Links work
- Pro, $9 a month: deep links, deferred deep links, Universal Links, routing rules, no URX page or branding, and all 7 Growth Plan Missions
- Growth, $29 a month: custom domains (and App Links on them), team seats, API, revenue attribution
- Full pricing
Dub prices
- Free: 25 new links and 1,000 tracked events a month, 30-day analytics
- Pro: $30 a month (1,000 new links, 50,000 events, 1-year analytics)
- Business: $90 a month; Advanced: $300 a month; Enterprise: custom
Questions
Is there a free Dub alternative that routes to the App Store and Google Play?
Yes. URX's free plan sends iPhone visitors to the App Store, Android visitors to Google Play and everyone else to your website, with 25 Smart Links, 1,000 clicks a month, QR codes, a Bio Page and 30 days of click analytics. Past the monthly clicks, links keep working: visitors see a short URX page first until the month resets.
Which Dub plan has iOS and Android targeting?
Dub's help centre says device targeting is only available on Pro plans and above. Pro is $30 a month on Dub's pricing page (checked 22 October 2026).
When is Dub the better choice?
When you want an affiliate and partner program with payouts in the same tool, an open-source link platform, or custom domains on a free plan.
Sources
Last checked 22 October 2026, on each product's own pages. "Not listed" means we didn't find it there, not that it can't be done. Prices change: check each product's own page before you buy. Spotted something out of date? Email hello@urx.si.
Claim
your link.
Type the name you want. Then paste your store links and scan it with your phone.