Link shortener
URX vs Bitly: which one for your app?
URX is made for app links. Store routing is free, with 25 Smart Links and 30 days of click analytics. Bitly's free plan has 5 links a month, routing by iOS or Android is on paid plans, and mobile deep linking is on Premium at $199 a month billed yearly. URX Pro is $9.
Bitly is a long-running platform for short links, QR codes and landing pages with analytics, for businesses and individuals.
Choose URX if
you make an app or share one, and want a free link that sends each phone to its store, with a $9 plan that opens the app.
Choose Bitly instead if
you need enterprise scale: SSO, an uptime SLA, a high-volume API, a success manager or Bitly's large library of integrations.
Feature by feature
Checked 22 October 2026. Sources at the bottom of the page.
| Feature | URX | Bitly |
|---|---|---|
| Free plan | Yes: 25 Smart Links, 1,000 clicks a month, no card | Yes: 5 links and 2 QR codes a month; Bitly labels it "With Ads" |
| One link: iPhone to the App Store, Android to Google Play | Yes, on Free | Some paid plans (dynamic routing by iOS or Android) |
| Opens your app (deep links) | Pro, $9 a month: URI-scheme deep links and Universal Links. App Links on your own domain come with Growth ($29) | Premium, $199 a month billed yearly |
| Right screen after install (deferred deep links) | Pro, $9 a month | Not listed |
| QR codes on the free plan | Yes, PNG and SVG | 2 a month |
| Link-in-bio page on the free plan | Yes, 1 Bio Page | 2 landing pages |
| Click analytics on the free plan | Yes, kept 30 days | No data history listed; 30 days from Core |
| Past the free limit | Links keep working. Visitors see a short URX page (up to 10 seconds) until the month resets | Unlimited clicks; 5 new links a month |
| Your own domain | Growth, $29 a month | Growth, $29 a month billed yearly |
| Cheapest paid plan | Pro, $9 a month ($90 a year) | Core, $10 a month, billed yearly only ($120) |
URX prices
- Free: store routing, 25 Smart Links, 1,000 clicks a month, QR codes, 1 Bio Page, 30-day analytics. How Smart Links work
- Pro, $9 a month: deep links, deferred deep links, Universal Links, routing rules, no URX page or branding, and all 7 Growth Plan Missions
- Growth, $29 a month: custom domains (and App Links on them), team seats, API, revenue attribution
- Full pricing
Bitly prices
- Free: 5 links and 2 QR codes a month, "With Ads"
- Core: $10 a month, billed yearly only
- Growth: $29 a month billed yearly, $35 monthly
- Premium: $199 a month billed yearly, $300 monthly; Enterprise: custom
Questions
Is there a free Bitly alternative for app links?
Yes. URX's free plan sends iPhone visitors to the App Store, Android visitors to Google Play and everyone else to your website, with 25 Smart Links, 1,000 clicks a month, QR codes, a Bio Page and 30 days of click analytics. Past the monthly clicks, links keep working: visitors see a short URX page first until the month resets.
Can Bitly send iPhone users to the App Store and Android users to Google Play?
Yes, with dynamic routing by iOS or Android. Bitly's help centre says it is on some paid plans. Mobile deep linking is on Premium, $199 a month billed yearly (checked 22 October 2026).
When is Bitly the better choice?
When you need enterprise features such as SSO, an SLA, a high-volume API, a dedicated success manager or a wide integrations library.
Sources
Last checked 22 October 2026, on each product's own pages. "Not listed" means we didn't find it there, not that it can't be done. Prices change: check each product's own page before you buy. Spotted something out of date? Email hello@urx.si.
Claim
your link.
Type the name you want. Then paste your store links and scan it with your phone.