Mobile measurement (MMP)
URX vs Adjust: which one for your app?
If you want a store link rather than a measurement platform, URX is simpler: store routing, QR codes, a Bio Page and click analytics on a free plan with no SDK. Adjust's paid plans are priced on request.
Adjust is a mobile measurement partner: attribution, analytics, fraud prevention and SKAdNetwork.
Choose URX if
you make an app or share one, and want a free link that sends each phone to its store, with a $9 plan that opens the app.
Choose Adjust instead if
you need install attribution with SKAdNetwork, fraud prevention or TV measurement, or you already have an Adjust contract.
Feature by feature
Checked 22 October 2026. Sources at the bottom of the page.
| Feature | URX | Adjust |
|---|---|---|
| Free plan | Yes: 25 Smart Links, 1,000 clicks a month, no card | Base: for small independent developers, up to 1,500 conversions a month in the first year |
| One link: iPhone to the App Store, Android to Google Play | Yes, on Free | Yes, links send users to their app store |
| Opens your app (deep links) | Pro, $9 a month: URI-scheme deep links and Universal Links. App Links on your own domain come with Growth ($29) | Yes, with the Adjust SDK; TrueLink is an add-on on Core and Enterprise |
| Right screen after install (deferred deep links) | Pro, $9 a month | Yes, with the Adjust SDK |
| QR codes on the free plan | Yes, PNG and SVG | Yes, on branded short links |
| Link-in-bio page on the free plan | Yes, 1 Bio Page | Not listed |
| Click analytics on the free plan | Yes, kept 30 days | Attribution and analytics |
| Past the free limit | Links keep working. Visitors see a short URX page (up to 10 seconds) until the month resets | Not stated |
| Your own domain | Growth, $29 a month | Not stated |
| Cheapest paid plan | Pro, $9 a month ($90 a year) | Core: contact sales |
URX prices
- Free: store routing, 25 Smart Links, 1,000 clicks a month, QR codes, 1 Bio Page, 30-day analytics. How Smart Links work
- Pro, $9 a month: deep links, deferred deep links, Universal Links, routing rules, no URX page or branding, and all 7 Growth Plan Missions
- Growth, $29 a month: custom domains (and App Links on them), team seats, API, revenue attribution
- Full pricing
Adjust prices
- Base: free, up to 18,000 conversions a year (1,500 a month in the first year)
- Core and Enterprise: contact sales
- TrueLink, Fraud Prevention Suite and Smart Banners: add-ons on Core and Enterprise
Questions
Is there a free Adjust alternative for app download links?
Yes. URX's free plan sends iPhone visitors to the App Store, Android visitors to Google Play and everyone else to your website, with 25 Smart Links, 1,000 clicks a month, QR codes, a Bio Page and 30 days of click analytics. Past the monthly clicks, links keep working: visitors see a short URX page first until the month resets. URX needs no SDK for store routing.
Does Adjust have a free plan?
Yes. Adjust's Base plan is for small independent developers, with up to 1,500 conversions a month in the first year and access to its Core features (checked 22 October 2026).
When is Adjust the better choice?
When you need install attribution with SKAdNetwork, fraud prevention or TV measurement, or you already work with Adjust.
Sources
Last checked 22 October 2026, on each product's own pages. "Not listed" means we didn't find it there, not that it can't be done. Prices change: check each product's own page before you buy. Spotted something out of date? Email hello@urx.si.
Claim
your link.
Type the name you want. Then paste your store links and scan it with your phone.