Mobile measurement (MMP)
URX vs Singular: which one for your app?
URX is a link, not an attribution platform: store routing, QR codes, a Bio Page and click analytics on a free plan, with no SDK to add. Singular ties deferred deep links to its SDK.
Singular is a mobile attribution and marketing analytics platform for app marketers running paid and owned campaigns.
Choose URX if
you make an app or share one, and want a free link that sends each phone to its store, with a $9 plan that opens the app.
Choose Singular instead if
you run paid user acquisition and need SKAdNetwork, cost and ROI reporting and fraud prevention, and you can add an SDK.
Feature by feature
Checked 22 October 2026. Sources at the bottom of the page.
| Feature | URX | Singular |
|---|---|---|
| Free plan | Yes: 25 Smart Links, 1,000 clicks a month, no card | Yes: $0, 15,000 paid conversions, no card |
| One link: iPhone to the App Store, Android to Google Play | Yes, on Free | Yes: one link format for iOS, Android, web and desktop |
| Opens your app (deep links) | Pro, $9 a month: URI-scheme deep links and Universal Links. App Links on your own domain come with Growth ($29) | Universal Links and App Links |
| Right screen after install (deferred deep links) | Pro, $9 a month | Listed on Free; needs the Singular SDK |
| QR codes on the free plan | Yes, PNG and SVG | Yes |
| Link-in-bio page on the free plan | Yes, 1 Bio Page | Not listed |
| Click analytics on the free plan | Yes, kept 30 days | Attribution, SKAdNetwork |
| Past the free limit | Links keep working. Visitors see a short URX page (up to 10 seconds) until the month resets | Not stated |
| Your own domain | Growth, $29 a month | Growth and Enterprise |
| Cheapest paid plan | Pro, $9 a month ($90 a year) | Growth, $0.05 per conversion |
URX prices
- Free: store routing, 25 Smart Links, 1,000 clicks a month, QR codes, 1 Bio Page, 30-day analytics. How Smart Links work
- Pro, $9 a month: deep links, deferred deep links, Universal Links, routing rules, no URX page or branding, and all 7 Growth Plan Missions
- Growth, $29 a month: custom domains (and App Links on them), team seats, API, revenue attribution
- Full pricing
Singular prices
- Free: $0, 15,000 paid conversions, no card
- Growth: $0.05 per conversion
- Enterprise: custom
Questions
Is there a simpler Singular alternative for an app download link?
Yes. URX's free plan sends iPhone visitors to the App Store, Android visitors to Google Play and everyone else to your website, with 25 Smart Links, 1,000 clicks a month, QR codes, a Bio Page and 30 days of click analytics. Past the monthly clicks, links keep working: visitors see a short URX page first until the month resets. There is no SDK to add.
Does Singular have a free tier?
Yes. Singular's pricing page lists a $0 tier with 15,000 paid conversions and no card, including deep linking and deferred deep linking (checked 22 October 2026).
When is Singular the better choice?
When you run paid campaigns and need SKAdNetwork, cost and ROI reporting and fraud prevention in one platform.
Sources
Last checked 22 October 2026, on each product's own pages. "Not listed" means we didn't find it there, not that it can't be done. Prices change: check each product's own page before you buy. Spotted something out of date? Email hello@urx.si.
Claim
your link.
Type the name you want. Then paste your store links and scan it with your phone.