Link shortener
URX vs Short.io: which one for your app?
Both route by phone on a free plan. URX is the cheaper way to make the link open your app: deep links, deferred deep links and Universal Links come with Pro at $9 a month. Short.io lists mobile deep links on Team at $48 a month.
Short.io is a branded-domain link shortener with QR codes, targeting and link-in-bio pages, for marketers and teams.
Choose URX if
you make an app or share one, and want a free link that sends each phone to its store, with a $9 plan that opens the app.
Choose Short.io instead if
you want more free links and tracked clicks than URX gives, custom domains on a free plan, or many branded domains for a team.
Feature by feature
Checked 22 October 2026. Sources at the bottom of the page.
| Feature | URX | Short.io |
|---|---|---|
| Free plan | Yes: 25 Smart Links, 1,000 clicks a month, no card | Yes: 1,000 links, 50,000 tracked clicks a month |
| One link: iPhone to the App Store, Android to Google Play | Yes, on Free | Yes, on Free (mobile OS targeting) |
| Opens your app (deep links) | Pro, $9 a month: URI-scheme deep links and Universal Links. App Links on your own domain come with Growth ($29) | Team, $48 a month |
| Right screen after install (deferred deep links) | Pro, $9 a month | Not listed |
| QR codes on the free plan | Yes, PNG and SVG | |
| Link-in-bio page on the free plan | Yes, 1 Bio Page | Yes (Posts) |
| Click analytics on the free plan | Yes, kept 30 days | Yes, 50,000 tracked clicks a month |
| Past the free limit | Links keep working. Visitors see a short URX page (up to 10 seconds) until the month resets | Links keep working; click stats are hidden until you upgrade |
| Your own domain | Growth, $29 a month | Yes, 5 on Free |
| Cheapest paid plan | Pro, $9 a month ($90 a year) | Hobby, $5 a month ($50 a year) |
URX prices
- Free: store routing, 25 Smart Links, 1,000 clicks a month, QR codes, 1 Bio Page, 30-day analytics. How Smart Links work
- Pro, $9 a month: deep links, deferred deep links, Universal Links, routing rules, no URX page or branding, and all 7 Growth Plan Missions
- Growth, $29 a month: custom domains (and App Links on them), team seats, API, revenue attribution
- Full pricing
Short.io prices
- Free: 1,000 links, 50,000 tracked clicks a month, 5 custom domains
- Hobby: $5 a month; Pro: $18 a month
- Team: $48 a month (mobile deep links); Enterprise: $148 a month
Questions
Is URX or Short.io better for an app?
Both send phones to the right store on a free plan. Short.io gives more free links and tracked clicks. URX adds a Bio Page and makes the link open your app from $9 a month, where Short.io lists mobile deep links on Team at $48 a month.
Does Short.io have device targeting on the free plan?
Yes. Short.io's pricing table ticks mobile targeting (routing visitors by mobile OS) on every plan, Free included (checked 22 October 2026).
When is Short.io the better choice?
When you want more free links and tracked clicks, custom domains on a free plan, or many branded domains for a team.
Sources
Last checked 22 October 2026, on each product's own pages. "Not listed" means we didn't find it there, not that it can't be done. Prices change: check each product's own page before you buy. Spotted something out of date? Email hello@urx.si.
Claim
your link.
Type the name you want. Then paste your store links and scan it with your phone.