Link shortener
URX vs Linkly: which one for your app?
On URX, store routing is free and links never stop: past the monthly clicks, visitors see a short URX page and go on. Linkly's device redirects start on Pro at $32 a month, and free links pause past 500 clicks until the period resets.
Linkly is a link shortener with analytics, redirect rules, pixels and an API, for marketers and agencies.
Choose URX if
you make an app or share one, and want a free link that sends each phone to its store, with a $9 plan that opens the app.
Choose Linkly instead if
you want a full marketing shortener with pixels, link rotators, geo and device rules and an API, and app-store routing is one need among many.
Feature by feature
Checked 22 October 2026. Sources at the bottom of the page.
| Feature | URX | Linkly |
|---|---|---|
| Free plan | Yes: 25 Smart Links, 1,000 clicks a month, no card | Yes: 100 links and 500 clicks a month |
| One link: iPhone to the App Store, Android to Google Play | Yes, on Free | Pro, $32 a month billed yearly |
| Opens your app (deep links) | Pro, $9 a month: URI-scheme deep links and Universal Links. App Links on your own domain come with Growth ($29) | Open in App for about 20 popular apps, such as Spotify and YouTube |
| Right screen after install (deferred deep links) | Pro, $9 a month | Not listed |
| QR codes on the free plan | Yes, PNG and SVG | From Starter, $15 a month |
| Link-in-bio page on the free plan | Yes, 1 Bio Page | Not listed |
| Click analytics on the free plan | Yes, kept 30 days | Country-level |
| Past the free limit | Links keep working. Visitors see a short URX page (up to 10 seconds) until the month resets | Links pause until the period resets |
| Your own domain | Growth, $29 a month | Yes, 1 on Free |
| Cheapest paid plan | Pro, $9 a month ($90 a year) | Starter, $15 a month billed yearly |
URX prices
- Free: store routing, 25 Smart Links, 1,000 clicks a month, QR codes, 1 Bio Page, 30-day analytics. How Smart Links work
- Pro, $9 a month: deep links, deferred deep links, Universal Links, routing rules, no URX page or branding, and all 7 Growth Plan Missions
- Growth, $29 a month: custom domains (and App Links on them), team seats, API, revenue attribution
- Full pricing
Linkly prices
- Free: 100 links and 500 clicks a month, 1 custom domain, API
- Starter: $15 a month billed yearly; Pro: $32 a month billed yearly
- Business: $107 a month; Unlimited: $833 a month, billed yearly
Questions
Is there a free Linkly alternative for App Store and Google Play links?
Yes. URX's free plan sends iPhone visitors to the App Store, Android visitors to Google Play and everyone else to your website, with 25 Smart Links, 1,000 clicks a month, QR codes, a Bio Page and 30 days of click analytics. Past the monthly clicks, links keep working: visitors see a short URX page first until the month resets.
What happens when a free Linkly plan goes over its clicks?
Linkly's pricing FAQ says that on the free plan, links pause until the next billing period resets. The free plan has 500 clicks a month (checked 22 October 2026).
When is Linkly the better choice?
When you want a marketing shortener with pixels, rotators, geo and device rules and an API, and app-store routing is one need among many.
Sources
Last checked 22 October 2026, on each product's own pages. "Not listed" means we didn't find it there, not that it can't be done. Prices change: check each product's own page before you buy. Spotted something out of date? Email hello@urx.si.
Claim
your link.
Type the name you want. Then paste your store links and scan it with your phone.