Shut down by Google
URX vs Firebase Dynamic Links: which one for your app?
URX does the everyday job Dynamic Links did, and the store routing part is free: iPhone to the App Store, Android to Google Play, everyone else to your website. URX imports your old long Dynamic Links from a CSV. Deep links and deferred deep links come with Pro at $9 a month.
Firebase Dynamic Links was Google's free deep link service. Google shut it down on 25 August 2025.
Choose URX if
you make an app or share one, and want a free link that sends each phone to its store, with a $9 plan that opens the app.
Skip a link tool if
you only need links that open your installed app: Google recommends plain Universal Links and App Links for that, which you can host yourself.
Feature by feature
Checked 22 October 2026. Sources at the bottom of the page.
| Feature | URX | Firebase Dynamic Links |
|---|---|---|
| Free plan | Yes: 25 Smart Links, 1,000 clicks a month, no card | Was free; shut down on 25 August 2025 |
| One link: iPhone to the App Store, Android to Google Play | Yes, on Free | Not any more |
| Opens your app (deep links) | Pro, $9 a month: URI-scheme deep links and Universal Links. App Links on your own domain come with Growth ($29) | Not any more |
| Right screen after install (deferred deep links) | Pro, $9 a month | Not any more |
| QR codes on the free plan | Yes, PNG and SVG | Not any more |
| Link-in-bio page on the free plan | Yes, 1 Bio Page | Not offered |
| Click analytics on the free plan | Yes, kept 30 days | Not any more |
| Past the free limit | Links keep working. Visitors see a short URX page (up to 10 seconds) until the month resets | page.link and custom-domain links now return a 404 error |
| Your own domain | Growth, $29 a month | page.link domains are no longer available |
| Cheapest paid plan | Pro, $9 a month ($90 a year) | None |
URX prices
- Free: store routing, 25 Smart Links, 1,000 clicks a month, QR codes, 1 Bio Page, 30-day analytics. How Smart Links work
- Pro, $9 a month: deep links, deferred deep links, Universal Links, routing rules, no URX page or branding, and all 7 Growth Plan Missions
- Growth, $29 a month: custom domains (and App Links on them), team seats, API, revenue attribution
- Full pricing
Firebase Dynamic Links prices
- Shut down on 25 August 2025
- Google names Adjust, Branch and AppsFlyer for full feature parity (not vetted by Google), and Universal Links and App Links for deep linking after install
Moving off Dynamic Links? Read the migration guide or decode an old link.
Questions
When did Firebase Dynamic Links shut down?
On 25 August 2025. Google's FAQ says that after the shutdown, links on page.link and on custom domains return HTTP 404, and page.link domains are no longer available.
What is a free replacement for Firebase Dynamic Links?
URX's free plan sends iPhone visitors to the App Store, Android visitors to Google Play and everyone else to your website, with 25 Smart Links, 1,000 clicks a month, QR codes, a Bio Page and 30 days of click analytics. Past the monthly clicks, links keep working: visitors see a short URX page first until the month resets. You can import your old long Dynamic Links from a CSV.
Can I keep my old page.link URLs?
No. page.link domains belong to Google and no longer redirect, so no service can take them over. Create new links and update them in your app, website, emails and ads.
Sources
Last checked 22 October 2026, on each product's own pages. "Not listed" means we didn't find it there, not that it can't be done. Prices change: check each product's own page before you buy. Spotted something out of date? Email hello@urx.si.
Claim
your link.
Type the name you want. Then paste your store links and scan it with your phone.