Best free smart link tools for apps (2026)

How we ranked them

1. 01

   Free store routing

   Does the free plan send iPhone to the App Store and Android to Google Play from one link?

2. 02

   What happens past the limit

   Do links keep working when a free plan runs out, or do they stop?

3. 03

   Price to open your app

   What does it cost to add deep links, so the link opens the app when it's installed?

4. 04

   What else is free

   QR codes, a link-in-bio page and click analytics on the free plan.

Side by side

Checked 22 October 2026. Scroll sideways on a phone.

The list

1. 1. Best for indie apps and creators

   URX

   Every link sends iPhone to the App Store, Android to Google Play and everyone else to your website, on the free plan: 25 Smart Links, 1,000 clicks a month, QR codes, a Bio Page and 30 days of click analytics, no card. Past the monthly clicks, links keep working: visitors see a short URX page first. Pro at $9 a month makes the link open your app, with deep links, deferred deep links and Universal Links, and adds the Growth Plan: Missions that do growth work for your product.

   Where others beat it: Short.io gives more free links and clicks, Onelink.to covers the Huawei and Microsoft stores, and the attribution platforms (AppsFlyer, Singular, Kochava, Adjust, Branch) measure paid installs, which URX doesn't.

   Claim your free linkHow Smart Links workPricing

2. 2. Link shortener

   Short.io

   Generous free plan: 1,000 links, 50,000 tracked clicks a month and routing by mobile OS. Mobile deep links start on Team at $48 a month.

   Choose Short.io if you want more free links and tracked clicks than URX gives, custom domains on a free plan, or many branded domains for a team.

   URX vs Short.io

3. 3. App store link

   Onelink.to

   A focused store-routing link with a free plan of 3 links. Like URX, it shows a short page past 1,000 redirects a month. Open in App starts at $40 a month.

   Choose Onelink.to if you only need one to three store links, want support for the Huawei and Microsoft stores, or want a forwarding page with no sponsor on it.

   URX vs Onelink.to

4. 4. Mobile measurement (MMP)

   AppsFlyer OneLink

   The Zero plan routes links and QR codes to the right store for free, even before the SDK is added. It measures clicks and impressions, not attribution, and deferred deep linking needs a paid package.

   Choose AppsFlyer OneLink if you need install attribution for paid campaigns, SKAdNetwork support, ad-network integrations or fraud protection, or you already have an AppsFlyer contract.

   URX vs AppsFlyer OneLink

5. 5. Mobile measurement (MMP)

   Singular

   Attribution platform with a free tier that includes deep linking and QR codes. Built around its SDK and paid campaigns.

   Choose Singular if you run paid user acquisition and need SKAdNetwork, cost and ROI reporting and fraud prevention, and you can add an SDK.

   URX vs Singular

6. 6. Mobile measurement (MMP)

   Kochava

   Free App Analytics includes SmartLinks and QR codes, with SDK integration. Universal Links need a paid account, from $500 a month.

   Choose Kochava if you need enterprise mobile and CTV attribution, SKAdNetwork, fraud tools and cross-device identity, with an SDK and budget to match.

   URX vs Kochava

7. 7. App-opening links

   URLgenius

   Opens social and shopping apps without an SDK, and routes to both stores from Starter. Free use runs on trial clicks; Growth is $0.02 a click.

   Choose URLgenius if your main need is links that open other apps, such as Amazon, TikTok Shop or Instagram, from creator or seller traffic.

   URX vs URLgenius

8. 8. Mobile measurement (MMP)

   Adjust

   A full mobile measurement partner. Base is free for small developers in the first year; deep linking runs through the Adjust SDK.

   Choose Adjust if you need install attribution with SKAdNetwork, fraud prevention or TV measurement, or you already have an Adjust contract.

   URX vs Adjust

9. 9. Link management

   Dub

   Strong link management with an affiliate program and 3 custom domains on Free. iOS and Android targeting and deep links start on Pro at $30 a month.

   Choose Dub if you want a built-in affiliate and partner program with payouts, an open-source link platform, or custom domains on a free plan.

   URX vs Dub

10. 10. Link shortener

    Linkly

    A marketing shortener with pixels, rotators and an API. Device redirects start on Pro at $32 a month; free links pause past 500 clicks.

    Choose Linkly if you want a full marketing shortener with pixels, link rotators, geo and device rules and an API, and app-store routing is one need among many.

    URX vs Linkly

11. 11. Link in bio

    Linktree

    The best-known link-in-bio, with selling and sign-ups. The app link that picks the store by device is on Pro and Premium.

    Choose Linktree if you want the best-known link-in-bio with built-in selling, email and SMS capture, Instagram auto-replies and social scheduling.

    URX vs Linktree

12. 12. Branded links

    Rebrandly

    Branded short domains at scale. Routing by device starts on Professional, mobile deep linking on Growth.

    Choose Rebrandly if you need branded short domains at scale, with bulk links, an API, teams and workspaces.

    URX vs Rebrandly

13. 13. Mobile measurement and deep linking

    Branch

    Full deep linking and attribution with the Branch SDK. No free plan: a 30-day trial with a card, then Intro at $39 a month.

    Choose Branch if you need multi-touch attribution, SKAdNetwork modelling, fraud reporting, CTV attribution or many ad-partner integrations, or your team already uses Branch.

    URX vs Branch

14. 14. Link shortener

    Bitly

    Well-known short links and QR codes. Free gives 5 links a month; routing by iOS or Android is on paid plans and deep linking on Premium.

    Choose Bitly if you need enterprise scale: SSO, an uptime SLA, a high-volume API, a success manager or Bitly's large library of integrations.

    URX vs Bitly

Also asked about, not ranked

• Firebase Dynamic Links

  Shut down by Google on 25 August 2025. Old links return 404.

  URX vs Firebase Dynamic Links

• Beacons

  A creator platform with a store, email and media kit. We found no app-store routing by device in its pages.

  URX vs Beacons

• TinyURL

  Quick, permanent short links and QR codes. We found no routing by device, and analytics are on paid plans.

  URX vs TinyURL

Questions