Mobile measurement and deep linking
URX vs Branch: which one for your app?
URX has a free plan with store routing, QR codes, a Bio Page and analytics. Branch has a 30-day trial that needs a card, then Intro at $39 a month. Deep links and deferred deep links are $9 a month on URX Pro.
Branch is a mobile measurement and deep linking platform: attribution, deep links, short links and QR codes.
Choose URX if
you make an app or share one, and want a free link that sends each phone to its store, with a $9 plan that opens the app.
Choose Branch instead if
you need multi-touch attribution, SKAdNetwork modelling, fraud reporting, CTV attribution or many ad-partner integrations, or your team already uses Branch.
Feature by feature
Checked 22 October 2026. Sources at the bottom of the page.
| Feature | URX | Branch |
|---|---|---|
| Free plan | Yes: 25 Smart Links, 1,000 clicks a month, no card | No free plan; 30-day trial (work email and card, $10 hold refunded) |
| One link: iPhone to the App Store, Android to Google Play | Yes, on Free | Yes (iOS and Android redirects), from Intro, $39 a month |
| Opens your app (deep links) | Pro, $9 a month: URI-scheme deep links and Universal Links. App Links on your own domain come with Growth ($29) | From Intro, $39 a month, with the Branch SDK in your app |
| Right screen after install (deferred deep links) | Pro, $9 a month | From Intro, $39 a month, with the Branch SDK |
| QR codes on the free plan | Yes, PNG and SVG | Yes, from Intro |
| Link-in-bio page on the free plan | Yes, 1 Bio Page | Not listed |
| Click analytics on the free plan | Yes, kept 30 days | No free plan |
| Past the free limit | Links keep working. Visitors see a short URX page (up to 10 seconds) until the month resets | No free plan |
| Your own domain | Growth, $29 a month | Activation Basics, $199 a month |
| Cheapest paid plan | Pro, $9 a month ($90 a year) | Intro, $39 a month (25,000 clicks, 1 app) |
URX prices
- Free: store routing, 25 Smart Links, 1,000 clicks a month, QR codes, 1 Bio Page, 30-day analytics. How Smart Links work
- Pro, $9 a month: deep links, deferred deep links, Universal Links, routing rules, no URX page or branding, and all 7 Growth Plan Missions
- Growth, $29 a month: custom domains (and App Links on them), team seats, API, revenue attribution
- Full pricing
Branch prices
- Intro: $39 a month (5,000 volume credits, 500 web links or QR codes, 25,000 clicks, 1 app)
- Activation Basics: $199 a month (custom domain); Performance and Engagement Basics: $499 a month
- Essentials and Enterprise: request a demo
Questions
Is there a free Branch alternative?
Yes. URX's free plan sends iPhone visitors to the App Store, Android visitors to Google Play and everyone else to your website, with 25 Smart Links, 1,000 clicks a month, QR codes, a Bio Page and 30 days of click analytics. Past the monthly clicks, links keep working: visitors see a short URX page first until the month resets. Branch lists no permanent free plan, only a 30-day trial.
How much does Branch cost?
Branch's Intro plan is $39 a month with 25,000 clicks and 1 app. Activation Basics, which adds a custom domain, is $199 a month. Essentials and Enterprise are priced on request (Branch's pages, checked 22 October 2026).
When is Branch the better choice?
When you need attribution across ad partners, SKAdNetwork modelling, fraud reporting or CTV attribution, or your team already runs on Branch.
Sources
Last checked 22 October 2026, on each product's own pages. "Not listed" means we didn't find it there, not that it can't be done. Prices change: check each product's own page before you buy. Spotted something out of date? Email hello@urx.si.
Claim
your link.
Type the name you want. Then paste your store links and scan it with your phone.