Mobile measurement (MMP)
URX vs Kochava: which one for your app?
URX gives you store routing, QR codes and a Bio Page free with no SDK, and Universal Links at $9 a month. Kochava says Universal Links and App Links are only on paid accounts, which start at $500 a month.
Kochava is an enterprise mobile and CTV measurement and attribution platform for app marketers.
Choose URX if
you make an app or share one, and want a free link that sends each phone to its store, with a $9 plan that opens the app.
Choose Kochava instead if
you need enterprise mobile and CTV attribution, SKAdNetwork, fraud tools and cross-device identity, with an SDK and budget to match.
Feature by feature
Checked 22 October 2026. Sources at the bottom of the page.
| Feature | URX | Kochava |
|---|---|---|
| Free plan | Yes: 25 Smart Links, 1,000 clicks a month, no card | Free App Analytics: up to 10,000 attributed conversions a month; SDK only |
| One link: iPhone to the App Store, Android to Google Play | Yes, on Free | Yes, SmartLinks send each device to its store |
| Opens your app (deep links) | Pro, $9 a month: URI-scheme deep links and Universal Links. App Links on your own domain come with Growth ($29) | Universal Links and App Links on paid accounts, with the SDK |
| Right screen after install (deferred deep links) | Pro, $9 a month | Needs the Kochava SDK |
| QR codes on the free plan | Yes, PNG and SVG | Yes, on Free |
| Link-in-bio page on the free plan | Yes, 1 Bio Page | Not listed |
| Click analytics on the free plan | Yes, kept 30 days | Attribution, SKAdNetwork |
| Past the free limit | Links keep working. Visitors see a short URX page (up to 10 seconds) until the month resets | Not stated |
| Your own domain | Growth, $29 a month | Not stated |
| Cheapest paid plan | Pro, $9 a month ($90 a year) | Foundation, from $500 a month |
URX prices
- Free: store routing, 25 Smart Links, 1,000 clicks a month, QR codes, 1 Bio Page, 30-day analytics. How Smart Links work
- Pro, $9 a month: deep links, deferred deep links, Universal Links, routing rules, no URX page or branding, and all 7 Growth Plan Missions
- Growth, $29 a month: custom domains (and App Links on them), team seats, API, revenue attribution
- Full pricing
Kochava prices
- Free App Analytics: $0, up to 10,000 attributed conversions a month
- Foundation: from $500 a month
- Enterprise: from $2,000 a month
Questions
Is there a free Kochava SmartLinks alternative?
Yes. URX's free plan sends iPhone visitors to the App Store, Android visitors to Google Play and everyone else to your website, with 25 Smart Links, 1,000 clicks a month, QR codes, a Bio Page and 30 days of click analytics. Past the monthly clicks, links keep working: visitors see a short URX page first until the month resets. There is no SDK to add.
Which Kochava plan has Universal Links?
Kochava's help centre says Universal Link and App Link support is available only with paid accounts. Foundation starts at $500 a month (checked 22 October 2026).
When is Kochava the better choice?
When you need enterprise mobile and CTV attribution, SKAdNetwork, fraud prevention and cross-device identity.
Sources
Last checked 22 October 2026, on each product's own pages. "Not listed" means we didn't find it there, not that it can't be done. Prices change: check each product's own page before you buy. Spotted something out of date? Email hello@urx.si.
Claim
your link.
Type the name you want. Then paste your store links and scan it with your phone.