Mobile measurement (MMP)
URX vs AppsFlyer OneLink: which one for your app?
URX is built for app makers who want one link without an attribution contract: store routing, a QR code, a Bio Page and click analytics are free, and deferred deep links come with Pro at $9 a month. AppsFlyer lists deferred deep linking from its Standard package, at custom pricing.
AppsFlyer is a mobile measurement and attribution company. OneLink is its deep linking product: one link that works out the best route for each user.
Choose URX if
you make an app or share one, and want a free link that sends each phone to its store, with a $9 plan that opens the app.
Choose AppsFlyer OneLink instead if
you need install attribution for paid campaigns, SKAdNetwork support, ad-network integrations or fraud protection, or you already have an AppsFlyer contract.
Feature by feature
Checked 22 October 2026. Sources at the bottom of the page.
| Feature | URX | AppsFlyer OneLink |
|---|---|---|
| Free plan | Yes: 25 Smart Links, 1,000 clicks a month, no card | Zero plan: free, measures clicks and impressions, no attribution |
| One link: iPhone to the App Store, Android to Google Play | Yes, on Free | Yes, on Zero; basic routing works before the SDK is added |
| Opens your app (deep links) | Pro, $9 a month: URI-scheme deep links and Universal Links. App Links on your own domain come with Growth ($29) | Universal Links and App Links in all packages; in-app routing needs the SDK |
| Right screen after install (deferred deep links) | Pro, $9 a month | From Standard (custom pricing); not on Zero |
| QR codes on the free plan | Yes, PNG and SVG | Yes, on Zero |
| Link-in-bio page on the free plan | Yes, 1 Bio Page | Not listed |
| Click analytics on the free plan | Yes, kept 30 days | Clicks and impressions |
| Past the free limit | Links keep working. Visitors see a short URX page (up to 10 seconds) until the month resets | Not stated |
| Your own domain | Growth, $29 a month | Branded domains on Advanced (custom pricing) |
| Cheapest paid plan | Pro, $9 a month ($90 a year) | Growth: $0.07 per conversion; deep linking packages at custom pricing |
URX prices
- Free: store routing, 25 Smart Links, 1,000 clicks a month, QR codes, 1 Bio Page, 30-day analytics. How Smart Links work
- Pro, $9 a month: deep links, deferred deep links, Universal Links, routing rules, no URX page or branding, and all 7 Growth Plan Missions
- Growth, $29 a month: custom domains (and App Links on them), team seats, API, revenue attribution
- Full pricing
AppsFlyer OneLink prices
- Zero: free, no payment details; engagement only (clicks and impressions); not suitable for apps with paid activity
- Growth: pay as you go, $0.07 per conversion after the free allowance
- Deep linking Standard, Advanced and Premium: custom pricing; Enterprise: custom
Questions
Is there a free AppsFlyer OneLink alternative for small apps?
Yes. URX's free plan sends iPhone visitors to the App Store, Android visitors to Google Play and everyone else to your website, with 25 Smart Links, 1,000 clicks a month, QR codes, a Bio Page and 30 days of click analytics. Past the monthly clicks, links keep working: visitors see a short URX page first until the month resets. URX needs no SDK for store routing.
Does AppsFlyer have a free plan?
Yes. AppsFlyer's Zero plan is free with no payment details. It measures clicks and impressions only, not attribution, and AppsFlyer says it isn't suitable for apps with paid activity. Deferred deep linking is not on Zero.
When is AppsFlyer the better choice?
When you run paid user acquisition and need install attribution, SKAdNetwork, ad-network integrations or fraud protection, or you already work with AppsFlyer.
Sources
Last checked 22 October 2026, on each product's own pages. "Not listed" means we didn't find it there, not that it can't be done. Prices change: check each product's own page before you buy. Spotted something out of date? Email hello@urx.si.
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