One URL. The right destination for every visitor.
A Smart Link knows the difference between an iPhone, an Android phone and a laptop - and sends each to the right place. Change destinations whenever you like; the link never changes.
Links
urx.si/launch
App StoreGoogle PlayWebsite 3 rules
42,300clicks
urx.si/menu
App StoreGoogle PlayWebsite
7,730clicks
urx.si/summer-sale
App StoreGoogle PlayWebsite 1 rule
5,310clicks
urx.si/acme-yt
App StoreGoogle Play
8,905clicks
urx.si/careers
Website 1 rule
1,204clicks
SAMPLE DATA
Links
| Link | Routes to | Rules | Last 30 days | Clicks |
|---|---|---|---|---|
| urx.si/launch | App StoreGoogle PlayWebsite | 3 | 42,300 | |
| urx.si/menu | App StoreGoogle PlayWebsite | - | 7,730 | |
| urx.si/summer-sale | App StoreGoogle PlayWebsite | 1 | 5,310 | |
| urx.si/acme-yt | App StoreGoogle Play | - | 8,905 | |
| urx.si/careers | Website | 1 | 1,204 |
How a Smart Link decides.
Every visit resolves in the same predictable order, so you always know why someone ended up where they did.
1Your rules
Checked top to bottom. The first rule whose conditions all match decides the destination.
2Platform defaults
No rule matched? iPhone and iPad go to your iOS destination, Android to your Android destination.
3Fallback
Everyone else - desktops, other devices, anything unexpected - goes to your fallback, usually your website.
Routing rules without code.
Stack IF/THEN rules on any link. Send Android users in India to a local campaign, Instagram traffic to a mobile landing page, desktop visitors to your site.
Simulate a visitor
Change who opens the link.
urx.si/launch
Checked top to bottom · first match wins
- #1ifDeviceisAndroidandCountryisIndiaGoogle Play · India campaignMatch
- #2ifSourceisInstagramMobile campaign pageNot checked
- #3ifDeviceisDesktopandCountryisUnited KingdomUK websiteNot checked
- elseOtherwise, by device: iPhone → App Store · Android → Google Play · Desktop → WebsiteGoogle PlayNot checked
Rule 1 matched
Google Play · India campaign
play.google.com/store/apps/details?id=com.acme.app&referrer=utm_campaign%3Dlaunch_in
Build rules the way you think about them
Pick a condition, pick a value, paste a destination. Reorder rules to set their priority - the first match wins, and everything else falls back to your platform defaults.
Routing · urx.si/launch
- #1IfDeviceisAndroidAndCountryisIndiaThenplay.google.com/…&referrer=launch_inGoogle Play India campaign
- #2IfSourceisInstagramThenacme.com/igMobile campaign page
- #3IfDeviceisDesktopThenacme.com/launchWebsite
Device and OS
AvailableiPhone, iPad, Android, desktop and everything else.
Country
AvailableRoute by the visitor's country, from their IP address at request time.
Source
AvailableReferrer or utm_source - Instagram, email, WhatsApp, direct and more.
Language
AvailableSend people to the version of your site in their browser language.
Schedule
AvailableSwitch destinations automatically for a launch or a sale window.
A/B split
AvailableDivide traffic between up to four destinations, keep each visitor on theirs, and compare clicks and conversions.
Routing rules are included from the Pro plan.
The details that matter.
Custom slugs on every plan
urx.si/yourbrand, not urx.si/x7Kp2q. First come, first served.
Edit without breaking anything
Change destinations and rules any time. Printed QR codes and shared links keep working.
UTM parameters carried through
UTMs on the short link are passed on to your destination. From Pro, set utm_source, medium and campaign once and URX adds them to every destination.
Path pass-through
urx.si/acme/shoes/123 can forward /shoes/123 to your site or app, so one link covers every product.
Fast by design
Link configuration is cached at the edge. Analytics are recorded after the visitor is on their way.
Straight through
Visitors go straight to your destination. Paid plans never show a waiting page or an ad; on Free, only visits past the monthly allowance see a URX page first.
Smart link questions.
What is a smart link?
A smart link is one URL that sends each visitor to a different destination depending on who they are - usually their device. With URX, urx.si/yourapp can open the App Store on an iPhone, Google Play on Android and your website on a laptop.
Can I use one URX link for iOS, Android and web?
Yes - that's the core of URX. You add a destination for iPhone and iPad, one for Android and one for everyone else, and share a single link.
Are custom urx.si links really free?
Yes. Choosing your own slug, like urx.si/acme, is included on the free plan. Slugs are first come, first served, and some words are reserved.
Can I change destinations after publishing?
Yes. You can edit where a link goes at any time. Everyone who opens it afterwards goes to the new destination - the link itself never changes.
Will an existing QR code still work after I edit a destination?
Yes. A URX QR code points to your URX link, not to the final destination. Change the destination and the printed code keeps working.
Preparing an app launch? Use the iOS and Android download-link checklist to check your destinations, desktop fallback and printed QR code.
Claim
your link.
Type the name you want. Then paste your store links and scan it with your phone.