urx.si/product/smart-links
One URL. The right destination for every visitor.
A Smart Link knows the difference between an iPhone, an Android phone and a laptop — and sends each to the right place. Change destinations whenever you like; the link never changes.
Links
| Link | Routes to | Rules | Last 30 days | Clicks |
|---|---|---|---|---|
| urx.si/launch | App StoreGoogle PlayWebsite | 3 | 42,300 | |
| urx.si/menu | App StoreGoogle PlayWebsite | — | 7,730 | |
| urx.si/summer-sale | App StoreGoogle PlayWebsite | 1 | 5,310 | |
| urx.si/acme-yt | App StoreGoogle Play | — | 8,905 | |
| urx.si/careers | Website | 1 | 1,204 |
urx.si/decide
How a Smart Link decides
Every visit resolves in the same predictable order, so you always know why someone ended up where they did.
1 · Your rules
Checked top to bottom. The first rule whose conditions all match decides the destination.
2 · Platform defaults
No rule matched? iPhone and iPad go to your iOS destination, Android to your Android destination.
3 · Fallback
Everyone else — desktops, other devices, anything unexpected — goes to your fallback, usually your website.
urx.si/rules
Routing rules without code
Stack IF/THEN rules on any link. Send Android users in India to a local campaign, Instagram traffic to a mobile landing page, desktop visitors to your site.
Simulate a visitor
Change who opens the link.
urx.si/launch
Checked top to bottom · first match wins
- #1ifDeviceisAndroidandCountryisIndiaGoogle Play · India campaignMatch
- #2ifSourceisInstagramMobile campaign pageNot checked
- #3ifDeviceisDesktopandCountryisUnited KingdomUK websiteNot checked
- elseOtherwise, by device: iPhone → App Store · Android → Google Play · Desktop → WebsiteGoogle PlayNot checked
Rule 1 matched
Google Play · India campaign
play.google.com/store/apps/details?id=com.acme.app&referrer=utm_campaign%3Dlaunch_in
Build rules the way you think about them
Pick a condition, pick a value, paste a destination. Drag rules to change their order — the first match wins, and everything else falls back to your platform defaults.
Routing · urx.si/launch
- #1IfDeviceisAndroidAndCountryisIndiaThenplay.google.com/…&referrer=launch_inGoogle Play India campaign
- #2IfSourceisInstagramThenacme.com/igMobile campaign page
- #3IfDeviceisDesktopThenacme.com/launchWebsite
Device and OSAvailable
iPhone, iPad, Android, desktop and everything else.
CountryAvailable
Route by the visitor's country, from their IP address at request time.
SourceAvailable
Referrer or utm_source — Instagram, email, QR, direct and more.
LanguageSoon
Send people to the version of your site in their browser language.
ScheduleSoon
Switch destinations automatically for a launch or a sale window.
A/B splitSoon
Divide traffic between two destinations and compare results.
Routing rules are included from the Pro plan.
urx.si/details
The details that matter
Custom slugs on every plan
urx.si/yourbrand, not urx.si/x7Kp2q. First come, first served.
Edit without breaking anything
Change destinations and rules any time. Printed QR codes and shared links keep working.
UTM parameters carried through
Add UTMs to a destination once and they're passed on with every visit.
Path pass-through
urx.si/acme/shoes/123 can forward /shoes/123 to your site or app, so one link covers every product.
Fast by design
Link configuration is cached at the edge. Analytics are recorded after the visitor is on their way.
No ads, no interstitials
Visitors go straight to your destination on every plan, including Free.
urx.si/faq
Smart link questions
What is a smart link?
A smart link is one URL that sends each visitor to a different destination depending on who they are — usually their device. With URX, urx.si/yourapp can open the App Store on an iPhone, Google Play on Android and your website on a laptop.
Can I use one URX link for iOS, Android and web?
Yes — that's the core of URX. You add a destination for iPhone and iPad, one for Android and one for everyone else, and share a single link.
Are custom urx.si links really free?
Yes. Choosing your own slug, like urx.si/acme, is included on the free plan. Slugs are first come, first served, and some words are reserved.
Can I change destinations after publishing?
Yes. You can edit where a link goes at any time. Everyone who opens it afterwards goes to the new destination — the link itself never changes.
Will an existing QR code still work after I edit a destination?
Yes. A URX QR code points to your URX link, not to the final destination. Change the destination and the printed code keeps working.
Claim urx.si/yourbrand before someone else does.
Free plan, custom slug, no credit card. Early access is opening in waves.