Website analytics
URX vs Google Analytics: which website analytics?
URX needs no cookie banner by default, shows revenue per visitor from Stripe Checkout with no code, and has a live map and visitor profiles on one simple dashboard. Google Analytics sets cookies for two years and needs ecommerce events sent from your site for revenue.
Google Analytics 4 is Google's free analytics for websites and apps, with deep reports, explorations and Google Ads integration.
Choose URX if
you want to see revenue per visitor, who is on your site now and which link brought each sale, free to start and $9 for 200,000 events.
Choose Google Analytics instead if
you buy Google Ads, need custom explorations and BigQuery export, or measure an app with Firebase.
Feature by feature
Checked 25 October 2026. Sources at the bottom of the page.
| Feature | URX | Google Analytics |
|---|---|---|
| Free plan | Yes: 10,000 events a month, 2 websites, every report, 30 days of history | Yes; data kept 2 or 14 months (longer on Analytics 360) |
| No cookie banner needed | Yes by default: visitors are recognised for a day on our servers; a first-party cookie is optional | No: sets _ga cookies that last 2 years by default |
| Revenue per visitor and source | Pro, $9: payments from Stripe Checkout spotted with no code, or reported from your server | Ecommerce purchase events your site sends; no Stripe connection listed |
| Live map of who is on your site | Yes, free: a globe with each visitor, a live feed and a Buying Score per visitor | A realtime report |
| Visitor profiles | Yes, free: every visit, step by step, with its source and Smart Link | User explorer in Explorations |
| Funnels | Pro, with what each step's visitors paid | Funnel explorations |
| Smart Links: iPhone to the App Store, Android to Google Play | Yes: Smart Links, and each visit shows the link that brought it | Not listed |
| Bring your history | Plausible and DataFast history on paid plans; Plausible's own script works on every plan | Not listed |
| Cheapest paid plan | Pro, $9 a month for 200,000 events | Free; Analytics 360 is the enterprise version |
URX prices
- Free: 10,000 events a month, 2 websites, every report, live map, visitor profiles and Insights, 30 days. How it works
- Pro, $9 a month: 200,000 events, revenue and revenue per visitor, funnels, a year of history
- Growth, $29 a month: 1,000,000 events, 20 websites, two years, API and team seats
- Full pricing
Google Analytics prices
- Google Analytics 4: free
- Analytics 360: enterprise, priced by Google's sales team
Questions
Is there a simpler Google Analytics alternative?
URX website analytics is free for 10,000 events a month on 2 websites, with every report, a live map, visitor profiles and Insights, and no cookie banner needed. Revenue per visitor starts on Pro at $9 a month for 200,000 events.
Does Google Analytics use cookies?
Yes. Google Analytics 4 tags use first-party cookies such as _ga, which last 2 years by default (checked 25 October 2026).
When is Google Analytics the better choice?
When you run Google Ads, need custom explorations or BigQuery export, or measure an app with Firebase.
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Sources
Last checked 25 October 2026, on each product's own pages. "Not listed" means we didn't find it there, not that it can't be done. Prices change: check each product's own page before you buy. Spotted something out of date? Email hello@urx.si.
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