Enterprise link management
URX vs Bl.ink: which one for your app?
URX has a public free plan with no card: 25 Smart Links that send iPhone to the App Store and Android to Google Play, QR codes, a Bio Page and 30 days of click analytics. Bl.ink's own pages now redirect to Loftware and list no plans or prices.
Bl.ink is an enterprise platform for branded short links and QR codes. Loftware bought it in April 2025, and it is now part of Loftware's packaging products for large brands.
Choose URX if
you make an app or share one, and want a free link that sends each phone to its store, with a $9 plan that opens the app.
Choose Bl.ink instead if
you are a large brand buying managed QR codes and short links for product packaging through Loftware.
Feature by feature
Checked 24 October 2026. Sources at the bottom of the page.
| Feature | URX | Bl.ink |
|---|---|---|
| Free plan | Yes: 25 Smart Links, 1,000 clicks a month, no card | Not listed: bl.ink now redirects to Loftware, with no public plans |
| One link: iPhone to the App Store, Android to Google Play | Yes, on Free | Not listed |
| Opens your app (deep links) | Pro, $9 a month: URI-scheme deep links and Universal Links. App Links on your own domain come with Growth ($29) | Not listed |
| Right screen after install (deferred deep links) | Pro, $9 a month | Not listed |
| QR codes on the free plan | Yes, PNG and SVG | Part of the product; no free plan listed |
| Link-in-bio page on the free plan | Yes, 1 Bio Page | Not listed |
| Click analytics on the free plan | Yes, kept 30 days | Not listed on a free plan |
| Past the free limit | Links keep working. Visitors see a short URX page (up to 10 seconds) until the month resets | Not listed |
| Your own domain | Growth, $29 a month | Branded domains are core to the product; plan not listed |
| Cheapest paid plan | Pro, $9 a month ($90 a year) | Not listed; sold through Loftware |
URX prices
- Free: store routing, 25 Smart Links, 1,000 clicks a month, QR codes, 1 Bio Page, 30-day analytics. How Smart Links work
- Pro, $9 a month: deep links, deferred deep links, Universal Links, routing rules, no URX page or branding, and all 7 Growth Plan Missions
- Growth, $29 a month: custom domains (and App Links on them), team seats, API, and Contacts: which link brought each sign-up and sale
- Full pricing
Bl.ink prices
- No prices on bl.ink or Loftware's pages
Questions
Is there a free Bl.ink alternative for app links?
Yes. URX's free plan sends iPhone visitors to the App Store, Android visitors to Google Play and everyone else to your website, with 25 Smart Links, 1,000 clicks a month, QR codes, a Bio Page and 30 days of click analytics. Past the monthly clicks, links keep working: visitors see a short URX page first until the month resets.
What happened to Bl.ink?
Loftware bought Bl.ink (press release dated 10 April 2025). bl.ink and its pricing page now redirect to Loftware's Connected Packaging page, which lists no prices (checked 24 October 2026).
When is Bl.ink the better choice?
When you are an enterprise that needs managed QR codes and short links for product packaging, bought through Loftware.
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Sources
Last checked 22 October 2026, on each product's own pages. "Not listed" means we didn't find it there, not that it can't be done. Prices change: check each product's own page before you buy. Spotted something out of date? Email hello@urx.si.
Claim
your link.
Type the name you want. Then paste your store links and scan it with your phone.