Best website analytics with revenue (2026)
Analytics that shows which sources, pages and links bring paying customers, not only visits. Here are 6 tools, ranked for founders and indie makers, with prices from each tool's own pages on 25 October 2026.
We make URX and rank it first. Below are the reasons, and where other tools beat it.
How we ranked them
01
Revenue, not just visits
Does it show revenue per visitor and per source, and how much setup does it take?
02
Free to start
Can you use it without paying, and what does the free plan include?
03
See people, not only totals
A live map of who is on your site, profiles of each visitor's visits, and funnels.
04
Privacy and price
Does it need a cookie banner, and what do the first paid events cost?
Side by side
Checked 25 October 2026. Scroll sideways on a phone.
| Tool | Free plan | Revenue | No cookie banner | Cheapest paid plan |
|---|---|---|---|---|
| URX | Yes: 10,000 events a month, 2 websites, every report, 30 days of history | Pro, $9: payments from Stripe Checkout spotted with no code, or reported from your server | Yes by default: visitors are recognised for a day on our servers; a first-party cookie is optional | Pro, $9 a month for 200,000 events |
| DataFast | No. A 14-day free trial, no card | Yes, on every plan: Stripe, Lemon Squeezy, Polar, Paddle, Shopify and more | Optional: the default script uses a cookie; a cookieless script is available with fewer features | Starter, $9 a month for 10,000 events |
| Plausible | No. A 30-day free trial, no card (or host it yourself) | Business plan ($19+): revenue sent with events from your site | Yes, by design | Starter, $9 a month for 10,000 pageviews |
| Umami | Yes: Hobby, 100,000 events a month, 1 website, 6 months (or host it yourself) | Revenue sent as event data from your site; no payment provider connection | Yes | Pro, $20 a month for 1,000,000 events |
| Fathom | No. A 7-day free trial, card required | Events can carry a purchase value; no payment provider connection | Yes | $15 a month for 100,000 pageviews |
| Google Analytics | Yes; data kept 2 or 14 months (longer on Analytics 360) | Ecommerce purchase events your site sends; no Stripe connection listed | No: sets _ga cookies that last 2 years by default | Free; Analytics 360 is the enterprise version |
The list
1. Best for founders who want revenue per visitor
URX
Free for 10,000 events a month with every report, a live map with a Buying Score per visitor, visitor profiles, page flow and Insights, and no cookie banner by default. Pro at $9 a month adds revenue per visitor (payments from Stripe Checkout with no code), funnels with revenue per step and 200,000 events. Smart Links show which link brought each visit and sale.
Where others beat it: DataFast connects more payment providers out of the box and has mobile apps, Umami and Plausible can be hosted yourself, Plausible's script is smaller, and Google Analytics goes deeper for Google Ads.
2. Website analytics
DataFast
The closest to URX: revenue per visitor, a live globe and profiles. No free plan, and $9 counts 10,000 events.
Choose DataFast if you want revenue from many payment providers on day one, X and Reddit mentions on your chart, or analytics in a mobile app.
URX vs DataFast3. Website analytics
Plausible
Lightweight, cookieless and open source. No free plan, and revenue and funnels start at $19 a month.
Choose Plausible if you want the smallest script, an open-source tool you can host yourself, or a single page of numbers with nothing more.
URX vs Plausible4. Website analytics
Umami
Open source and generous for free, with many reports. Revenue only comes from what your site sends.
Choose Umami if you want to host analytics yourself, need retention and cohort reports, or want 100,000 free events a month.
URX vs Umami5. Website analytics
Fathom
Simple and privacy-first, with good client reports. No free plan, no visitor profiles or funnels listed.
Choose Fathom if you want simple paid analytics with EU data isolation and scheduled client reports for many sites.
URX vs Fathom6. Website analytics
Google Analytics
Free and deep, built for Google Ads. It sets cookies, so it often needs a consent banner, and it takes time to learn.
Choose Google Analytics if you buy Google Ads, need custom explorations and BigQuery export, or measure an app with Firebase.
URX vs Google Analytics
Questions
What is the best website analytics with revenue attribution?
For founders and indie makers, URX: free to start, and from $9 a month it shows revenue per visitor and which sources, pages and links bring paying customers, with payments from Stripe Checkout spotted with no code. DataFast is the closest alternative; it has no free plan and its $9 plan counts 10,000 events.
Is there a free DataFast alternative?
Yes. URX website analytics is free for 10,000 events a month with a live map, visitor profiles and Insights. Revenue per visitor starts on Pro at $9 a month for 200,000 events.
Which analytics doesn't need a cookie banner?
URX (by default), Plausible, Umami and Fathom count visitors without cookies. DataFast uses a cookie unless you choose its cookieless script, and Google Analytics sets cookies that last 2 years by default.
Can I switch from Plausible without changing my code?
Yes, to URX: add data-api="https://urx.si/api/event" to your Plausible snippet and its events arrive in URX, or swap it for the URX script.
Sources
Last checked 25 October 2026, on each product's own pages. "Not listed" means we didn't find it there, not that it can't be done. Prices change: check each product's own page before you buy. Spotted something out of date? Email hello@urx.si.
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