Install website analytics

Before you start

• A URX account, and a project for the product the website belongs to.
• A way to edit your website's pages, or its shared layout or theme.
• A way to upload one small text file to your site, so we can confirm it is yours.

Install in three steps

1. 1
   Add your website

   Open Website analytics in your dashboard and enter the address people type to visit your site, for example yourproduct.com.
2. 2
   Paste the script

   Copy the script from the setup screen. It already contains your site's token. Paste it inside the <head> of every page, or once in your shared layout or theme.
3. 3
   Show us the site is yours

   Save the code from the setup screen as a text file at /.well-known/urx-analytics.txt on your site, then press Check installation. Nothing is recorded until this check passes.

The script looks like this. Use the copy on your setup screen, since it has your real token:

<script defer src="https://urx.si/urx-tracker.js"
  data-urx-token="YOUR_SITE_TOKEN"></script>

Where to paste it

• Plain HTML: inside <head> on every page, or in your shared template.
• Next.js: in the <head> of app/layout.tsx. Page changes are tracked automatically. Save the ownership file as public/.well-known/urx-analytics.txt.
• WordPress: add it to your header with a plugin like WPCode, or paste it before </head> in your theme's header.php. Upload the ownership file with your host's file manager.

Check it works

After the installation check passes, the setup screen waits for your first visit. Open your website in another tab and it shows up within a few seconds. If nothing arrives:

• Make sure the script is on the page you opened (view the page source and search for urx-tracker.js).
• If your site uses a Content Security Policy, allow scripts and connections to urx.si.
• Ad blockers can hide your own visit. Try a private window or another browser.

What you will see

• Visitors, visits and page views over time.
• Top pages, and where visitors came from: search, social, other sites or campaigns.
• Countries, devices and browsers.
• Goals and funnels, once you add them.

You can also pause tracking, leave out pages such as /admin, change the time zone reports use, and choose how long visits are kept. Pausing stops new visits being recorded but keeps what you already have.

Track sign-ups and goals

A goal is something you want visitors to do. In Website analytics, open Goals and add one of these:

• A page visit, such as /thank-you.
• Scrolling a set amount down a page.
• An event you send from your site with one line of code:

window.URXAnalytics.goal("signup", { plan: "starter" });

For things that must be exact, such as a paid sign-up, send the goal from your own server with an API key instead of from the browser. To see where people drop off, create a funnel with two or more steps in order, for example landing page, pricing, sign-up.

Privacy options

Each website uses one of three modes. You can change it later.

• No cookies (default): visitors are counted anonymously each day, so you do not need a cookie banner. Returning visitors on another day count as new.
• Cookies: returning visitors are recognised, so you see repeat visits more accurately.
• Ask first: nothing is recorded until the visitor agrees. Do Not Track and Global Privacy Control are respected.

You can delete a single visitor's data or export everything you have collected at any time.

Share your dashboard

Share your traffic with investors, buyers or your audience. Choose a public link, a secret link or a password, and an end date. Shared dashboards show totals only, never individual visitors or revenue. Turn sharing off or create a new link at any time and the old one stops working.

Add revenue

Connect your payment provider in Revenue to see which pages and sources bring paying customers. Revenue always comes from the provider itself, never from what a browser reports. How we verify revenue.

Reference

• Script: https://urx.si/urx-tracker.js, loaded with defer. Your site token is public and only identifies the site; it is not an API key.
• Single-page apps: route changes are tracked automatically. Load the script once per page. If your router needs it, you can send page views yourself instead.
• Ownership file: https://your-site/.well-known/urx-analytics.txt, containing only the code from the setup screen.
• Other installs: browser and server SDKs, a WordPress and WooCommerce plugin, and Shopify. See Integrations in your dashboard.
• API: server-side goals and exports use an API key. See the developer reference.