Website analytics
URX vs Fathom: which website analytics?
URX is free to start, and adds a live map, visitor profiles, funnels and revenue per visitor. Fathom has no free plan and starts at $15 a month for 100,000 pageviews.
Fathom is simple, cookieless, paid website analytics with events, real-time stats and client reports.
Choose URX if
you want to see revenue per visitor, who is on your site now and which link brought each sale, free to start and $9 for 200,000 events.
Choose Fathom instead if
you want simple paid analytics with EU data isolation and scheduled client reports for many sites.
Feature by feature
Checked 25 October 2026. Sources at the bottom of the page.
| Feature | URX | Fathom |
|---|---|---|
| Free plan | Yes: 10,000 events a month, 2 websites, every report, 30 days of history | No. A 7-day free trial, card required |
| No cookie banner needed | Yes by default: visitors are recognised for a day on our servers; a first-party cookie is optional | Yes |
| Revenue per visitor and source | Pro, $9: payments from Stripe Checkout spotted with no code, or reported from your server | Events can carry a purchase value; no payment provider connection |
| Live map of who is on your site | Yes, free: a globe with each visitor, a live feed and a Buying Score per visitor | A real-time visitor count; no map |
| Visitor profiles | Yes, free: every visit, step by step, with its source and Smart Link | Not listed |
| Funnels | Pro, with what each step's visitors paid | Not listed |
| Smart Links: iPhone to the App Store, Android to Google Play | Yes: Smart Links, and each visit shows the link that brought it | Not listed |
| Bring your history | Plausible and DataFast history on paid plans; Plausible's own script works on every plan | Google Analytics 4 |
| Cheapest paid plan | Pro, $9 a month for 200,000 events | $15 a month for 100,000 pageviews |
URX prices
- Free: 10,000 events a month, 2 websites, every report, live map, visitor profiles and Insights, 30 days. How it works
- Pro, $9 a month: 200,000 events, revenue and revenue per visitor, funnels, a year of history
- Growth, $29 a month: 1,000,000 events, 20 websites, two years, API and team seats
- Full pricing
Fathom prices
- $15 a month: 100,000 pageviews
- $25: 200,000
- $45: 500,000
- $60: 1,000,000
- 7-day free trial, card required
Questions
Is there a free Fathom alternative?
URX website analytics is free for 10,000 events a month on 2 websites, with every report, a live map, visitor profiles and Insights, and no cookie banner needed. Revenue per visitor starts on Pro at $9 a month for 200,000 events.
Does Fathom have a free plan?
No. Every Fathom plan starts with a 7-day free trial and a card; the cheapest is $15 a month for 100,000 pageviews (checked 25 October 2026).
When is Fathom the better choice?
When you want simple, paid analytics with EU data isolation and scheduled reports for clients' sites.
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Sources
Last checked 25 October 2026, on each product's own pages. "Not listed" means we didn't find it there, not that it can't be done. Prices change: check each product's own page before you buy. Spotted something out of date? Email hello@urx.si.
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