SaaS Launch Checklist for Indie Founders

Tick off what to do before, during and after launch. Saves as you go.

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Launch

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Prepare

Prepare0/8

Define one audience and the problemInterview five potential usersPublish pricing and a working signupCheck mobile, keyboard and loading/error flowsAdd legal pages and consent choicesConfigure analytics with consentPrepare screenshots, logo and press kitCheck title, meta, OG and sitemap

Launch

Launch0/6

Publish your product pageShare a tracked campaign linkSend launch email to opted-in subscribersPost a factual Show HN introductionRespond to feedback and bug reportsConfirm signup and checkout are working

Follow up

Follow up0/6

Summarize acquisition and activationAsk new users about first valueFix the most common onboarding obstaclePublish a product updateReview retention after one weekPlan the next audience experiment

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SaaS Launch Checklist for Indie Founders - Free URX tool · URX